Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it needs much more technical knowledge than routine GTM and may introduce extra expenses, it can cause better precision and even more trusted information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Manager and various other systems is less exact than it needs to be.
Server-side tracking is a more safe and secure choice that helps to bypass these constraints, as it's packed from your own domain and treated as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This provides more accurate data and a more complete picture of user trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the information they send, and makes it simpler to adhere to various data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to adjust the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows organizations to accumulate and improve data before sending it to third-party analytics/advertising platforms. This improves data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise allows businesses to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important considering that new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these changes.
3. Much less prone to fraudulence
Server-side monitoring enables businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly vital as various browsers and systems progressively change how they take care of cookies. For instance, in iOS 14, Safari will just provide first-party cookie data and will certainly not enable pixel-based tracking. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that took place outside of your web site.
In addition, server-side tracking enables you to catch customer information directly on your own servers. This removes dependancy on 3rd parties, which can be prone to breaches and privacy infractions.
A server-side radar is a set of instructions that tells your web site's web server what occasions to record. This information is after that sent out to analytics tools like Google Analytics and Facebook Business. It's likewise used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternative approach that uses a tiny piece of code on your webpage to gather data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that happens on the web site's own web server, bypassing web internet browser limitations. This suggests that data accumulated by the website/app is first sent to the web server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases lifetime value (LTV) calculation the extent of data monitoring and provides companies much more control over transmission, making it usually much more reputable. Consequently, it's much less prone to information challenges triggered by points like a damaged link or an active advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed straight to your marketing and advertising tools on the web server. This allows you to have even more exact data and assists make certain compliance with personal privacy laws such as GDPR. Furthermore, it additionally avoids the tracking constraints imposed by web browsers and advertisement blockers.